Like the title says, this is my first post on OK, We Can Do This. Even though it is not my first post ever, I struggled nevertheless, trying to come up with the “momentous” idea that would make this first effort noteworthy. That, in spite of the fact, I knew almost no one would ever read it!
Find Your Voice
Then I remembered the phrase, “Find Your Voice”. I heard that said by Rob Petersen during a presentation at the Wilton Library. Rob was talking about Content Marketing on the internet, particularly the use of Social Media and his thought, “Find Your Voice” was a point made on how to get started. Incidentally Rob makes an excellent presentation and has an impressive resume. You can find out more about Rob at BarnRaisers and I recommend doing so.
Now I didn’t write down exactly what Rob meant with his point, “Find Your Voice”, but I’m sure it included thoughts about style and audience. A while ago I took his advice and drafted a short “white paper” for my own use. It was my attempt to find my voice, particularly for this blog and wherever else my efforts might lead.On reflection, it seemed like a good place to begin.
Finding My Voice – An Outline
I’m not going take readers through my version of “finding my voice”, but I will lay out the outline I developed. And I will put the full document on this site as a separate page, for anyone that might be interested. One final thought before we begin, any document like this should be dynamic. That is, it should change with time as experience is gained. I anticipate that will be the case with my version of “Find Your Voice”. Hopefully it will get better.
Without further ado…
Find Your Voice: An Outline
“What’s this all about?”
- Define the audience
- What are the key needs of the audience?
- What are your objectives?
“What are you going to write about?”
- Define the scope
- Identify the key focus areas – “What are you going to talk about?”
“How are you going to do that?”
- What platforms will be used?
- How much time will be devoted?
- On what kind of schedule?
- What tools are required?
“What will be your style?”
- Learning experience narrative vs. generalized advice?
- Answers or questions – How much of each?
- How serious vs. light hearted?
- How long will the posts be?
- The good with the bad?
Hopefully This Is Helpful
Of course everyone will have their own needs, and ideas on how to respond to them, but hopefully my outline here will be of some help to those venturing into this world of internet based content marketing for the first time. For anyone interested, how I responded to this outline can be viewed here, Finding My Voice.
Again, a final thanks to Rob Petersen for the idea.
Your comments and thoughts on “Finding Your Voice” or another topic are most welcome!